According to a new study, removal of branding from cigarette packets will be successful in deterring smokers. The study also goes against the claims made by the tobacco industry that the policy is ineffective.
The study has been published in the latest edition of journal Addiction. The report arrived short period before MPs have been getting ready to vote in March. After this move, England will become the second country after Australia to adopt the measure of plain packaging for cigarettes.
It has been reported by the Addiction journal that applying plain packaging measures, ‘unconscious trigger for smoking urges’ can be decreased. It is expected that MPs are going to vote in March. This measure is part of a wider crackdown on smoking that involves the ban on smoking in cars where kids are inside.
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