New Smokeless Products Won’t Help Smokers Quit – Find Out What Does – 96.3% Success Rate

As most states struggle to keep momentum in their public smoking control efforts, Big Tobacco is preparing to open up a new front in the nicotine wars — with toothpicks, dissolvable strips and breath mints.

Speaking at a teleconference Wednesday to unveil the 10th annual State of Tobacco Control report, representatives of the American Lung Association said they are concerned about new products tobacco companies are test-marketing in select cities. The products include nicotine-infused “sticks,” strips and “orbs” developed by R.J. Reynolds, according to U.S. Food and Drug Administration records.

They’re “a new breed of tobacco products,” Erika Sward, the association’s director of national advocacy, said.

The products are designed not to help smokers quit, but to help them satisfy their craving for nicotine when they’re in workplaces, restaurants and other public places that prohibit smoking, officials said.

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