Do Camel Cigarette Ads Influence Teen Girls to Smoke More?
An ad campaign for Camel No. 9 cigarettes scored high marks with a curious demographic – teen girls.
According to a study in the medical journal Pediatrics, and reported on by the USA Today, Camel ads in magazines like Vogue, Cosmopolitan and Glamour were popular with girls age 12 to 16.
According to the data, 22 percent of teen girls listed the Camel ads as their favorite in 2008, a year after the campaign was launched. That figure was double the number of girls who favored camel in four previous interviews and suggests the new ads were responsible for the increased approval rating.
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